Dr. K. Rajesh Kumar

Qualification

M.B.A.,Ph.D

Department

MANAGEMENT

Official email id

rajesh@caias.in

Publications

• An Analysis on Competitive Strategies of Selected Mobile Phone Brands-Conference Proceedings -Aviskar 2020 ISBN 978-81-940840-9-9, Published by Christ Academy Institute for Advanced Studies, Bangalore
• MGNREGA Watershed Programmes in Rayalaseema with reference to Kurnool District-Conference proceeding-Kurnool The Rising Tide ISBN 789388808811, Paramount Publishers, June, 2020
• Competitive Strategies of Selected Mobile Phone Brands – Retailers’ Perspective-Review of Research Journal, ISSN: 2249-894X Impact Factor: 5.7631(UIF), May,2019
• A Study on Brand Awareness of Mobile Phones - with Reference to Specific Brands in Bangalore City, Karnataka, India-The International Journal of Business & Management (ISSN 2321–8916)- Vol 4 Issue 12, December, 2016
• “Rural Credits:  Rationing Constraints and Subsistence Influence on Rural Indians”- ABHIJNAN Journal of Management Research, March 2015, ISSN: 2348-6082
• “Buying Behaviour of Financial Credits and its Impact on Jaggery Productivity in Rural Karnataka”- International Journal of Management & Behavioural Sciences (IJMBS), June 2015-ISSN 2278-5671
• Rural Consumers Access to Credit and Role of Banks Marketing in Rural Karnataka”- IOSR-Journal of Business Management (IOSR-JBM), May 2015, e-ISSN: 2278-487X
• Artisan Turned into Entrepreneurs-Case Study of Kolhapur Chappals in National Journal”: TATWA-A Journal of Management Scholars,2014, ISSN 0973-0974
• Consumer Durable Industry in India – A Bird’s Eye View”-Article Published in Asian Journal of Management: Oct-Dec. 2010, A&V Publication ISSN-0976-495X
• Recent Trends and Developments in Apparel Marketing in India” article published in International Journal of Research In Commerce and Management (ijrcm) Volume N0.1 (2010),Issue No.8(Decembner,2010),ISSN 0976-2183
• A Study on Customer Satisfaction and Brand Choice of DTH Services-With reference to Bangalore City” Published in Journal of Business Management ( JBM) Dated: July-December 2010, Serial Publications, New Delhi
• Going Rural: The New Marketing Mantra -www.indianmba.com
• Career in Advertising”-Published in Employment News Dated: 16-22 May,2009
• Market Research and Career”-Published in Employment News Dated: 27 March-2 April,2010