Dr. K. Rajesh Kumar

Qualification

M.B.A.,PhD

Department

MANAGEMENT

Publications

1. Competitive Strategies Of Selected Mobile Phone Brands – Retailers’ Perspective in Bangalore city,-Review of Research Journal ISSN: 2249-894X impact factor : 5.7631(UIF)UGC approved Journal No. 48514 volume - 8 | issue - 8 | May - 2019
2. A Study on Brand Awareness of Mobile Phones - with Reference to Specific Brands in Bangalore City, Karnataka, India-The International Journal Of Business & Management (ISSN 2321–8916)- Vol 4 Issue 12, December, 2016
3. “Rural Credits:Rationing Constraints and Subsistence Influence on Rural Indians”- ABHIJNAN Journal of Management Research, March 2015, ISSN: 2348-6082
4. “Buying Behaviour of Financial Credits and its Impact on Jaggery Productivity in Rural Karnataka”- International Journal of Management &BehaviouralSciences(IJMBS),June 2015-ISSN 2278-5671
5. Rural Consumers Access to Credit and Role of Banks Marketing in Rural Karnataka”- IOSR-Journal of Business Management(IOSR-JBM),May 2015,e-ISSN: 2278-487X
6. Artisan Turned into Entrepreneurs-Case Study of Kolhapur Chappals in National Journal”: TATWA-A Journal of Management Scholars,2014, ISSN 0973-0974
7. Consumer Durable Industry in India – A Bird’s Eye View”-Article Published in Asian Journal of Management: Oct-Dec. 2010,A&V Publication ISSN-0976-495X
8. Recent Trends and Developments in Apparel Marketing in India” article published in International Journal of Research In Commerce and Management (ijrcm) Volume N0.1 (2010),Issue No.8(Decembner,2010),ISSN 0976-2183
9. A Study on Customer Satisfaction and Brand Choice of DTH Services-With reference to Bangalore City” Published in Journal of Business Management ( JBM) Dated: July-December 2010, Serial Publications, New Delhi
10. Going Rural: The New Marketing Mantra -www.indianmba.com
11. Career in Advertising”-Published in Employment News Dated: 16-22 May,2009
12. Market Research and Career”-Published in Employment News Dated: 27 March-2 April,2010