Dr. Jyothi Pradhan

Dr. Jyothi Pradhan

Qualification
MBA, UGC-NET, Ph.D
Department
MANAGEMENT
Official email id
jyothip@caias.in

Publications

1.        Pradhan, J. & Kudesia, A.  (2019). Digital Wallet Evolution at Chhattisgarh. Journal of Management (IAEME), Vol. 6 (1), (ISSN 2347-3959).

2.      Pradhan, J. & Misra, D.P. (2017). Role of corporate sector in rural marketing: A critical review of select cases. International Journal of Commerce and Management Research, Vol. 3(2), (ISSN 2455-1627).

3.       Pradhan, J. & Misra, D.P. (2016). Innovations in Rural Marketing in India: A Critical Review of Select Cases. International Journal of Research in Commerce and Management, Vol. 6(11), (ISSN 2231-4245).

4.      Pradhan, J. & Misra, D.P. (2016). Influence of Demographic Variables on Purchase of FMCGs in Rural Markets of Odisha: An Empirical Study. International Journal of Current Research, Vol. 8(5), (ISSN 0975-833X).

5.      Pradhan, J. & Misra, D.P. (2015). Pre-purchase Evaluation of Alternatives by Rural Consumers towards FMCGs-An Empirical Analysis. International Journal of Commerce and Management Research, Vol. 1(2), (ISSN 2455-1627).

6.      Pradhan, J. & Misra, D.P. (2014). Rural Brand Awareness and Preferences for FMCGs: An Empirical Study on Keonjhar District of Odisha, India. IOSR Journal of Business and Management, Vol. 16(9), Ver. IV (e-ISSN 2278-487X, p-ISSN: 2319-7668).

7.      Pradhan, J. & Misra, D.P. (2014). Measuring Customer Based brand equities of FMCGs in Indian Rural Markets-An Empirical Study. International Journal of Business and Management Invention, Vol. 3(1), (ISSN 2319 – 8028).

8.      Pradhan, J. & Shastry, L. (2013). Indian Foreign Trade with Reference To Automobile Industry-An Analysis. International Journal of Business and Management Invention, Vol.2 (9), (ISSN 2319-8028).

9.      Pradhan, J. & Misra, D.P. (2013). A Comparative Study on Purchase Destinations of Indian Rural and Urban Consumers in Selected Consumer Durables. International Journal of Economics and Management, Vol.1 (2).

10.   Pradhan, J. & Sarma M.K.R. (2013). An Analysis of Indian Rural Market Potential and Role of MNCs. Conference Proceedings, 12th International Conference, 05&06 January, Jaipur, India (ISBN 978-81-920965-1-3).

11.     Pradhan, J. & Chandramouli, A.S. (2012). A Critical Analysis of FDI in the Indian Service Sector of Higher Education. Interdisciplinary Review of Economics and Management, Vol. 2(1).

12.    Pradhan, J. & Misra D.P. (2012). An Empirical Study on the Behaviour of Rural Consumers towards FMCGs. International Journal of Research in Commerce and Management, Vol.3 (9), (ISSN 0976-2183).

13.    Pradhan, J. & Shylaja N. (2012). A Study on Rural Marketing Strategies adopted by FMCG Companies and their effectiveness. SANGRAHANA, Vol.4 (1), Bangalore, India (ISSN 09757724).

14.   Pradhan, J. & Shylaja N. (2011). An Overview of Global Economic Crisis & India’s Responses. Conference Proceedings, Global Economic Crisis Conference, 15-16 March 2011, RRCE, Bangalore, India.