Mr. Pradeep Kumar R

Mr. Pradeep Kumar R

Qualification
MCom, MBA, KSET, (Ph.D)
Department
MANAGEMENT
Official email id
pradeep@caias.in

Publications

1. Article Published in Journal of Management Research and Analysis on “The Impact of E-Tourism in India and its Influence on Consumer Acceptance in Urban and Rural Setting” ISSN: 2394-2770, Impact Factor – 4.878, Volume 6 Issue 1

2. Abstract published in the books of abstract "The Impact of Information Overload and Hyper-Commercialization in Management Classroom: An Exploratory Study", in Media Meet, An Annual Media Seminar Decennial Edition conducted by CHRIST (Deemed to be University)

3. Article Published in International Research Journal of Management Sociology and Humanities on the topic “The Impact of Multi-Sensory Marketing on Shopping Experience and Consumer Decision making: A Comparative Study” ISSN 2277 9809 (0) 2348 – 9359 (P), Impact Factor 6.2311, volume 8 issue 12

4. Article published in a journal sponsored by Indian Council of Social Science Research on the topic “Problems and Prospects of Rural Banking and Its Impact on Empowerment of Rural Households.” ISBN No 978 – 81 –920808 – 6 – 4

5. Exploring the role of Sensory Marketing strategies on Digital Marketing Platforms: A study of the E-commerce Industry. Wesleyan Journal of Research, ISSN: 0975-1386, Vol.14 No1(XIX), March (2021). UGC CARE approved, peer-reviewed, and referred Journal.

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