Dr. Mohini Bhat

Dr. Mohini Bhat

Qualification
MBA, UGC-NET (MANAGEMENT), Ph.D. (MANAGEMENT)
Department
MANAGEMENT
Official email id
mohinib@caias.in

Publications

1. Pradhan, J. & Kudesia, A. (2019). Digital Wallet Evolution at Chhattisgarh. Journal of
Management (IAEME), Vol. 6 (1), (ISSN 2347-3959).
2. Pradhan, J. & Misra, D.P. (2017). Role of corporate sector in rural marketing: A critical
review of select cases. International Journal of Commerce and Management Research,
Vol. 3(2), (ISSN 2455-1627).
3. Pradhan, J. & Misra, D.P. (2016). Innovations in Rural Marketing in India: A Critical
Review of Select Cases. International Journal of Research in Commerce and
Management, Vol. 6(11), (ISSN 2231-4245).
4. Pradhan, J. & Misra, D.P. (2016). Influence of Demographic Variables on Purchase of
FMCGs in Rural Markets of Odisha: An Empirical Study. International Journal of Current
Research, Vol. 8(5), (ISSN 0975-833X).
5. Pradhan, J. & Misra, D.P. (2015). Pre-purchase Evaluation of Alternatives by Rural
Consumers towards FMCGs-An Empirical Analysis. International Journal of Commerce
and Management Research, Vol. 1(2), (ISSN 2455-1627).
6. Pradhan, J. & Misra, D.P. (2014). Rural Brand Awareness and Preferences for FMCGs: An
Empirical Study on Keonjhar District of Odisha, India. IOSR Journal of Business and
Management, Vol. 16(9), Ver. IV (e-ISSN 2278-487X, p-ISSN: 2319-7668).
7. Pradhan, J. & Misra, D.P. (2014). Measuring Customer Based brand equities of FMCGs in
Indian Rural Markets-An Empirical Study. International Journal of Business and
Management Invention, Vol. 3(1), (ISSN 2319 – 8028).
8. Pradhan, J. & Shastry, L. (2013). Indian Foreign Trade With Reference To Automobile
Industry-An Analysis. International Journal of Business and Management Invention, Vol.2
(9), (ISSN 2319-8028).
9. Pradhan, J. & Misra, D.P. (2013). A Comparative Study on Purchase Destinations of
Indian Rural and Urban Consumers in Selected Consumer Durables. International Journal
of Economics and Management, Vol.1 (2).
10. Pradhan, J. & Sarma M.K.R. (2013). An Analysis of Indian Rural Market Potential and
Role of MNCs. Conference Proceedings, 12 th International Conference, 05&06 January,
Jaipur, India (ISBN 978-81-920965-1-3).

11. Pradhan, J. & Chandramouli, A.S. (2012). A Critical Analysis of FDI in the Indian Service
Sector of Higher Education. Interdisciplinary Review of Economics and Management,
Vol. 2(1).
12. Pradhan, J. & Misra D.P. (2012). An Empirical Study on the Behaviour of Rural
Consumers towards FMCGs. International Journal of Research in Commerce and
Management, Vol.3 (9), (ISSN 0976-2183).
13. Pradhan, J. & Shylaja N. (2012). A Study on Rural Marketing Strategies adopted by FMCG
Companies and their effectiveness. SANGRAHANA, Vol.4 (1), Bangalore, India (ISSN
09757724).
14. Pradhan, J. & Shylaja N. (2011). An Overview of Global Economic Crisis & India’s
Responses. Conference Proceedings, Global Economic Crisis Conference, 15-16 March
2011, RRCE, Bangalore, India.

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