Dr. Thomason Rajan
Head Department of Management Studies
Biography
Dr. Thomason Rajan
Assistant Professor, Head Department of Management Studies
Dr. Thomason Rajan has a Ph.D from Kerala University and has over 20 years of
academic and industry experience.
His areas of interest include brand management, entrepreneurship and business strategy.
Area
Marketing, Entrepreneurship, Strategy
Qualification
MBA, PhD
Experience
15 Years
Publications
- Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India; Indian Journal of Marketing; January 1, 2024
- The Unusual Case of BYJU’s: Creating One of the World’s Most Valued Educational Technology Companies from India; Indian Journal of Marketing; April 1, 2022
- The Flipkart Story in India: From the Start to Walmart, Asian Journal of Management Cases; April 29, 2020
- L& T and Mindtree: A case on ownership change and the storm in the coffee cup; International Journal of Advanced Science and Technology; January 27, 2020
- The Case of Yes Bank: From the Founders’ Dream to a Bank in Distress; Journal of Advanced Research in Dynamical and Control Systems; December 1, 2019
- The Branding Efforts of Snapdeal and the Quest for Profits: A Case Study; Indian Journal of Marketing; March 1, 2019
- Ola Cabs-Growth Strategies of a Taxi Aggregator Startup; SS International Journal of Economics and Management; September 1, 2018
- Case Analysis I: Challenges MNCs Face in Emerging Markets: The Nestlé Experience, Vision: The Journal of Business Perspective; May 10, 2018
FDP & Conferences
- Faculty Development Program on Ignite Course Delivery, Wadhwani Entrepreneur Network, August 27- October 10, 2024
- Sustainable Innovation: The Journey of BigBasket, India's Online Grocer; International Case Study Conference-IBS Hyderabad; December 14 - 15, 2023
Professional Affiliations
Member, PMI