Dr. Jyoti Pradhan
Assistant Professor, Department of Management Studies
Biography
Dr. Jyoti Pradhan
Assistant Professor
Dr. Jyoti Pradhan is a highly accomplished academic with over 14 years of teaching and research experience in Management Studies. He holds a Ph.D. in Management from F.M. University, specializing in Rural Marketing of FMCGs (Fast Moving Consumer Goods). Currently, he is an Assistant Professor at Christ Academy Institute for Advanced Studies, Bangalore, where he plays a key role in shaping the future generation of management professionals.
Dr. Pradhan is passionate about academic excellence. His research interests lie in Marketing Research, Consumer Behavior, and Rural Marketing. He has actively contributed to scholarly knowledge by publishing extensively in esteemed academic journals. His research findings on rural consumer behavior and effective marketing strategies in these markets offer valuable insights for practitioners and academics alike.
Dr. Pradhan is not only a prolific researcher but also a dedicated educator. He possesses a diverse teaching portfolio, having taught subjects such as International Business, Research Methodology, Marketing Management, Strategic Management, and Business Statistics. His engaging teaching style, coupled with his ability to connect with students, fosters a vibrant learning environment.
Dr. Pradhan is actively involved in mentoring future scholars. He has supervised a Ph.D. dissertation and guided over 100 students through their research projects. His active participation in national and international conferences further demonstrates his dedication to knowledge sharing and continuous learning.
Dr. Pradhan exemplifies the spirit of lifelong learning. His commitment to professional development is evident from his participation in numerous Faculty Development Programs (FDPs), workshops, seminars, and training sessions. He stays abreast of the latest advancements in research methodologies and tools, ensuring that his students receive the most relevant and up-to-date education.
Area
Marketing, Strategy, International Business, quantitative analysis
Qualification
Ph.D in Management, UGC-NET (Management)
Experience
14 years
Publications
- Pradhan, J., & Varghese, S. (2023). Consumer Behaviour Towards Durable Goods in Urban India: A Changing Landscape. Business Review, 65-84. (ISSN 0973-9076)
- Pradhan, J. & Kudesia, A. (2019). Digital Wallet Evolution at Chhattisgarh. Journal of Management (IAEME), Vol. 6 (1), (ISSN 2347-3959).
- Pradhan, J. & Misra, D.P. (2017). Role of corporate sector in rural marketing: A critical review of select cases. International Journal of Commerce and Management Research, Vol. 3(2), (ISSN 2455-1627).
- Pradhan, J. & Misra, D.P. (2016). Innovations in Rural Marketing in India: A Critical Review of Select Cases. International Journal of Research in Commerce and Management, Vol. 6(11), (ISSN 2231-4245).
- Pradhan, J. & Misra, D.P. (2016). Influence of Demographic Variables on Purchase of FMCGs in Rural Markets of Odisha: An Empirical Study. International Journal of Current Research, Vol. 8(5), (ISSN 0975-833X).
- Pradhan, J. & Misra, D.P. (2015). Pre-purchase Evaluation of Alternatives by Rural Consumers towards FMCGs-An Empirical Analysis. International Journal of Commerce and Management Research, Vol. 1(2), (ISSN 2455-1627).
- Pradhan, J. & Misra, D.P. (2014). Rural Brand Awareness and Preferences for FMCGs: An Empirical Study on Keonjhar District of Odisha, India. IOSR Journal of Business and Management, Vol. 16(9), Ver. IV (e-ISSN 2278-487X, p-ISSN: 2319-7668).
- Pradhan, J. & Misra, D.P. (2014). Measuring Customer Based brand equities of FMCGs in Indian Rural Markets-An Empirical Study. International Journal of Business and Management Invention, Vol. 3(1), (ISSN 2319 – 8028).
- Pradhan, J. & Shastry, L. (2013). Indian Foreign Trade with Reference To Automobile Industry-An Analysis. International Journal of Business and Management Invention, Vol.2 (9), (ISSN 2319-8028).
- Pradhan, J. & Misra, D.P. (2013). A Comparative Study on Purchase Destinations of Indian Rural and Urban Consumers in Selected Consumer Durables. International Journal of Economics and Management, Vol.1 (2).
- Pradhan, J. & Sarma M.K.R. (2013). An Analysis of Indian Rural Market Potential and Role of MNCs. Conference Proceedings, 12th International Conference, 05&06 January, Jaipur, India (ISBN 978-81-920965-1-3).
- Pradhan, J. & Chandramouli, A.S. (2012). A Critical Analysis of FDI in the Indian Service Sector of Higher Education. Interdisciplinary Review of Economics and Management, Vol. 2(1).
- Pradhan, J. & Misra D.P. (2012). An Empirical Study on the Behaviour of Rural Consumers towards FMCGs. International Journal of Research in Commerce and Management, Vol.3 (9), (ISSN 0976-2183).
- Pradhan, J. & Shylaja N. (2012). A Study on Rural Marketing Strategies adopted by FMCG Companies and their effectiveness. SANGRAHANA, Vol.4 (1), Bangalore, India (ISSN 09757724).
- Pradhan, J. & Shylaja N. (2011). An Overview of Global Economic Crisis & India’s Responses. Conference Proceedings, Global Economic Crisis Conference, 15-16 March 2011, RRCE, Bangalore, India.
Book Authorship
- Khatoon, G., Pradhan, J., & Sreenivasamurthy, G. V. (2023). Financial Management. Himalaya Publishing House.
- Gupta, P., Iyappan, M., & Pradhan, J. (2024). Business Analytics using EXCEL. Himalaya Publishing House.
- Saha, R. G., Gomurthy, K. H., & Pradhan, J. (2022). Business Mathematics and Statistics. Vision Book House.
- Saha, R. G., Dhananjay, B. R., & Pradhan, J. (2022). Business Mathematics. Vision Book House.
- Leelavathy, N., Pradhan, J., & R, S. (2022, April 1). Business Research Methodology. Vision Book House.
- Gurumurthy, K. H., Haritha, M., & Pradhan, J. (2021). Quantitative Analysis for Business Decisions. Vision Book House.
- Nirmala, M., Pradhan, J., & Trivedi, S. (2021). Advanced Research Methodology. Himalaya Publication.
Cases
Pradhan, J., Santhosh, N.C., & Varghese, S. (2002). Setting up and operationalizing a MSME in Rural India: A Case of Jharkhand State. In Paradigm shifts in Management Practices in the Era of Industry 4.o. [Book chapter].
Academic Achievements
- UGC-NET Qualified in Management (2009).
- Over 15 publications in esteemed academic journals
- Supervised a Ph.D. dissertation and guided over 100 student research projects
- Active participation in national and international conferences
- Regular participation in Faculty Development Programs (FDPs) and workshops
FDP's
- Completed a five-day Virtual FDP on “Leveraging AI Tools for Scopus Publication” during 15-19th July 2024, organised by One School of Business, Bangalore.
- Completed a five-day National level, Faculty Development Program on, “Learner Centred Teaching Pedagogies and Research” during 22-26th April 2024, organised by Department of Management Studies, CAIAS, Bangalore
- Completed a five-day National level Faculty Development Program on, “Nuances of Writing Successful Research Proposal for Funding Agencies” during 7-11th February 2022, organised by The Oxford College of Business Management (TOCBM), Bangalore.
- Completed a five-day Faculty Development Program on, “the Art of Effective Online Teaching for Management Faculty” during 3-9th July 202, organised by BNMIT, Bangalore.
- Participated in a Faculty Development Program on, “New Age Business Accounting with Tally ERP” at Bangalore University, India, on 12th March, 2015.
- Participated in a Faculty Development Program on, “Intellectual Property Rights-Significance for Academis” at Surana College, Bangalore, India on 22nd August, 2014.
- Participated in a Faculty Development Program on, “Holistic Teaching” at Surana College, Bangalore, India on 12th & 13th July, 2014.
- Participated in, “Leadership Development Workshop” at Surana College, Bangalore, India on 24th March, 2014.
- Participated in a Faculty Development Program on, “Emerging Trends in Marketing” at R.V. Institute of Management, Bangalore, India on 28th November, 2013.
- Participated in a Faculty Development Programme on, “Mentoring the Mentors”, at SRN Adarsh College, Bangalore, India on 30th January, 2013.
- Participated in a Faculty Development Workshop on, “Data Analysis for Management research using SPSS”, at SAMBHRAM College of Management, Bangalore, India on 6 &7th July, 2012.
- Participated in, “Workshop on Research Methodology”, at K.L.E. Society, Bangalore, India on 27th August, 2011.
- Participated in a Faculty Development Program on, “Competency and Skill sets of Management Teachers” by IIM, B (Prof. Ravi Kumar), at WE School, Bangalore, 15th & 16th April, 2011.
- Participated in a Faculty Development Programme on, “Convention for College teachers”, at Ramakrishna Math, Bangalore, India on 18th July, 2010.
- Participated in the Staff Improvement Programme on, “Empowerment of Educational Professionals” held at Surana College, Bangalore on 4th March, 2017.
Workshops and Programs
- Completed a three-days workshop on, “Qualitative Data Analysis using Atlas.ti” during 2-4th December 2024, organised by Research, Innovation and Incubation Centre, CAIAS, Bangalore.
- Participated in a, “Special Storytelling Workshop” held at Bangalore by the Organization KATHALAYA on 23rd December, 2015.
- Participated in one day workshop on, “ Take a seat- Strategy” conducted as part of Drishti- annual business and cultural summitorganised by PGPEM, at IIM Bangalore on 9th November, 2024.
- Completed a short-term course (5 days) on, “Advanced Statistical tools for research in Social Sciences” during 26-3oth October 2020, organized by Department of Management, NIT Hamirpur, Himachal Pradesh.
- Participated in 2 weeks 0nline “Refresher course” conducted by Sri Sai Ram Engineering College, Chennai for Commerce and Management faculty on, “E-Learning Resources and Teaching Methodology in Education and Research development”, held from 27th-9th May 2020.
- Participated in the one-day webinar on, “Enhancing Research Effectiveness using Scopus, ScienceDirect and Mendeley” on 1st May, 2020 organized by Kurukshetra University, Kurukshetra in collaboration with ELSEVIER (Under the Aegis of PMMMNMTT, MHRD, Govt. of India).
- Completed a Certificate course on, “Business Analytics for Managerial Decisions”, From NPTEL (IIT-Madras), Feb.-April 2019 and secured 60% (Elite Category).
Professional Affiliations
Bangalore University Teachers' Council of Commerce and Management (BUTCCM)