Dr. Reshmi V Suresh
Assistant Professor, Department of Management Studies
Profile
Dr. Reshmi V Suresh
Assistant Professor of Entrepreneurship Development
Dr. Reshmi V. Suresh is a distinguished faculty member in the fields of entrepreneurship and business analytics. She holds Ph.D. from the School of Management Studies at Cochin University, Kerala, India, where her research focused on entrepreneurship development, specifically in the informal sector. Additionally, she holds an M.Phil. degree and has been awarded the prestigious UGC NET and JRF certifications, attesting to her academic excellence.
Her areas of expertise include entrepreneurship development, business analytics, research methodology, and the MSMEs. Dr. Reshmi’s research contributions are widely recognized, with her work featured in reputed academic journals and her research findings presented at leading national and international conferences. She is an invited resource person for numerous national and international workshops on research methodology and data analysis, with specializations in structural equation modelling and predictive analysis. Through her teaching and research, Dr. Reshmi provides students with a strong research orientation, preparing them to excel in today’s competitive business landscape.
Area
Entrepreneurship Development
Qualification
M.Phil, UGC – NET & JRF, Ph.D.[Entrepreneurship Development]
Experience
6 years
Publications
- Reshmi V Suresh & Dr. S Rajitha Kumar (2020). Social Rehabilitation Through Street Entrepreneurship: An Integrated Model and Research Agenda. International Journal of Psychosocial Rehabilitation, 24(4), 10317- 10324.
- Reshmi V Suresh & Dr. S Rajitha Kumar (2019). Fight for Sustainability: An Analytical Study on Problems Faced by Street Entrepreneurs in Tourism Destinations. Think India Journal, 22(10), 4155-4165.
- Reshmi V Suresh & Dr. S Rajitha Kumar (2022). Tourism And Entrepreneurship: A Pathway for Poverty Alleviation and Sustainable Development. NeuroQuantology, 20(8), 2988-2997.
- Reshmi V Suresh & Dr. S Rajitha Kumar (2023). Subsistence entrepreneurship, Digitization, and Sustainable Development: Exploring the linkage in tourism context. International Research Conference on Sustainable Goals (ICSG 2022), IIM Bodhgaya, India in association with CCENRG & University of Cambridge, Edition: I, ISBN:978-93-5737-502-3, p.80.
- Reshmi V Suresh & Dr. S Rajitha Kumar (2023). Entrepreneurial Competency and Well- Being of Street Entrepreneurs: A conceptual Model for Poverty Alleviation in Digital Era, Fourteenth Biennial Conference on Entrepreneurship, Entrepreneurship Development Institute of India [EDII], Ahmedabad, India [in association with Book well, Delhi, India], 2021, ISBN: 978-93-86578-58-7, pp-2-3.
- Reshmi V Suresh & Dr. S Rajitha Kumar (2023). Street Entrepreneurship in Beach Tourism Destinations: An Empirical Study. Journal of Survey in Fisheries Sciences, 10(2S), 3844-3857.
- Misbahudheen & Dr. Reshmi V Suresh (2024). Understanding student preferences: Tailoring marketing strategies for technical educational institutions in India. Asian Journal of Management and Commerce, 5(2), 692-697.
- Ruchitha N D, Dr. Reshmi V Suresh & Dr. Veena M (2024). A multidimensional exploration of employee retention strategies: Empirical evidence from Indian finance companies. International Journal of Research in Finance and Management, 7(2), 633-638.
- Rakshitha N & Dr. Reshmi V Suresh (2024). Age-related differences in financial and investment behavior: A multi-dimensional analysis. International Journal of Research in Commerce and Management Studies, 6(6), 317-335.
Book Publication
- Reshmi V Suresh & Dr. Chandni M C (2025). Management Research Methodology, Infinity Indica Publishers, ISBN: 978-93-91700-48-5
Research Engagements
- DRISHTI 2024, Case Analysis- Marketing Management. IIM Bangalore, 9th November 2024.
- DRISHTI 2024. Case Analysis – Strategic Management , IIM Bangalore, 9th November 2024.
- Analysta’24- Qualitative data Analysis using Atlas.ti, Research Innovation and Incubation Centre (RIIC), Christ Academy Institute for Advanced Studies, Bangalore, 2nd-4th December 2024.
- Qualitative data Analysis using Atlas.ti, Craft Connect24, 14th-17th December 2024.
- Structural Equation Modeling using SmartPLS 4, Research Shiksha, 09 June- 10th July, 2024.
- Structural Equation Modeling with SmartPLS 4, EdMaestro, 21-26th April 2024.
- Unravelling text for insights through analytics: Hands on online workshop School of Management Studies, CUSAT August 2022.
- Structural Equation Modelling through SmartPLS-3, Research Siksha, May 2021.
FDP and Seminars
- FDP Resource Person: Learner Centered Contemporary Teaching Pedagogies and Research Publication, Department of Management Studies, CAIAS, Bangalore, 22-26th April 2024.
- National Seminar on ‘Data Analysis in Social Sciences Research Using SPSS, Post Graduate Department of Commerce, Government College Tripunithura, [Sponsored by Directorate of Collegiate Education, Government of Kerala, India], August 2018.
Workshops
- International workshop on Effective theory Building and Testing using structural equation Modelling for Social sciences DDU Kaushal Kendra, Cochin University of Science and Technology, Kerala, India, December 2019.
- Workshop on Qualitative Research Methods & Analysis Nodal office, CHRIST (deemed to be University), Thiruvananthapuram, October 2019.
- International workshop on ‘High Impact Research and Publications’ DDU Kaushal Kendra, Cochin University of Science and Technology, Kerala, India, August 2019.
- Workshop on ‘Writing and Publishing Research Articles in High Impact Journals: Techniques and Tips’, DDU Kaushal Kendra, Cochin University of Science and Technology, Kerala, India, August 2019.
- International Workshop on Advanced Data Analysis, DDU Kaushal Kendra, Cochin University of Science and Technology, Kerala, India, January 2019.
- National Workshop on Research Methodology and Data Analysis in Social Sciences Department of Commerce, Government, College, Chittur [Sponsored by Directorate of Collegiate Education, Government of Kerala, India], November 2017.
Academic Conferences
- Conceptualizing Gen Z Investment Decisions: The Roles of Financial Knowledge, Experience, Risk Tolerance, and Self-Efficacy, SIMS 15th Annual International Research Conference (SIMARC), Symbiosis Institute of management Studies, Pune in association with Emerald Publishing and University of Sydney, 16-18th December 2024.
- Online Convenience and Brand Love of Apparel Consumers in Post Pandemic Era: Impulse Buying as Mediator International Conference on Management Research, Sahrdaya- SIMS 2024 (ICMRS’24), Sahrdaya Institute of Management Studies, 6-7 th June 2024.
- Sustainable Rural Livelihoods: An Empirical Investigation on Mobile Payment Adoption among Micro Entrepreneurs in India National Conference on ‘Innovative Business Practices Towards Sustainable Development Goals (SDGs)’ , Maulana Azad National Urdu University 6-7 th March 2024.
- SDG through digitization and entrepreneurship: exploring the scope in informal economy International Conference on People, Ecosystems, & Emerging Trends in Entrepreneurship IIM Kashipur, Uttarakhand, India [In association with in association with Hunter Centre for Entrepreneurship, Strathclyde Business School, United Kingdom], December 15-18, 2022.
- Subsistence entrepreneurship, Digitization, and Sustainable Development: Exploring the linkage in tourism context International Conference on Sustainable Goals (ICSG 2022) IIM Bodhgaya, Bihar, India In association with CCENRG & University of Cambridge September 16-17, 2022.
- Entrepreneurial Competency and Well- Being of Street Entrepreneurs: A conceptual Model for Poverty Alleviation in Digital Era Fourteenth Biennial Conference on Entrepreneurship Entrepreneurship Development Institute of India [EDII], Ahmedabad, India February 25-27, 2021.
- Selling Skills of Street Vendors: A Marketing Strategy to Induce Purchase Intention of Tourists DOI: 10.13140/RG.2.2.28813.41441 COSMAR, 19th Consortium of Students in Management Research Department of Management Studies, Indian Institute of Science [IISc], Bengaluru, India, November 28-29, 2019.
- Fight for Sustainability: An Analytical Study on Problems Faced by Street Entrepreneurship in Tourism Destinations [Best paper presentation Award] MARISE 2K19, International Conference on Entrepreneurship in the Era of Innovation and Disruption School of Management Studies, Dr. John Matthai Centre Regional Campus, University of Calicut, Kerala, India, 12th November 2019.
Academic Achievements
- Dr. Ambedkar National Merit Award instituted by Ministry of Social Justice and Empowerment, New Delhi, Government of India.
- Best Research Paper Presentation Award in “MARISE’19 International Conference on Entrepreneurship in the Era of Innovation and Disruption” organised by School of management Studies, Dr. John Matthai Centre, Regional Campus, University of Calicut, Kerala, India.