Ms. Swetha P is an experienced academician and doctoral researcher with over a decade of teaching and institutional experience in undergraduate and postgraduate management education. She is currently serving as an Assistant Professor in the Department of Management and Placement Coordinator at Christ Academy Institute for Advanced Studies. Her teaching expertise encompasses Accounting, Taxation, Financial Management, Business Statistics, Entrepreneurship, Consumer Behaviour, Organizational Behaviour, and Corporate Communication. She has also contributed significantly to academic quality assurance, Outcome-Based Education (OBE), research mentoring, student project supervision, placement coordination, and academia–industry collaboration.

She is pursuing her PhD in Marketing at Alliance University, with research interests focusing on digital narratives, green marketing authenticity, sustainable branding, consumer perception, brand trust, and technology-mediated customer experiences. She holds an MBA in Marketing from CMR Institute of Technology and a BBM in Finance from Jyothi Nivas College. Her research contributions include peer-reviewed publications on green products, D2C consumer behaviour, social media and e-commerce, hybrid work culture, and sustainable business practices. She has also presented research at international conferences and actively participates in faculty development and research training. Her professional objective is to contribute to marketing scholarship through rigorous research and responsible pedagogy while promoting student employability, institutional excellence, and sustainable business practices.