Ms. Riya Roy is an Assistant Professor of Journalism, a UGC NET–qualified academic, and a Kannur University rank holder. She engages with the evolving media ecosystem as a meaningful academic space that encourages inquiry, critical thinking, and learning beyond the classroom.

Her academic interests include media effects, audience psychology, and the influence of artificial intelligence on contemporary communication and journalism.

With professional experience in a startup e-commerce setting, working across SEO, branding, and digital storytelling, she brings an industry-informed approach to teaching content strategy, media analysis, and audience behaviour.

By incorporating digital and AI tools into teaching–learning processes, she enables students to develop critical media awareness and emerge as responsible, creative communicators.