Department of Management Studies Organizes
MARKETING METAMORPHOSIS
Navigating the New-Age Consumer
About The Conclave
The CAIAS Marketing Conclave 2026 is a flagship academic–industry interface that brings together academicians, industry professionals, researchers, students, entrepreneurs, and alumni to deliberate on the evolving marketing landscape.
With rapid advancements in AI, data analytics, digital platforms, and changing consumer behavior, marketing is undergoing a fundamental transformation. This conclave aims to explore these shifts and equip participants with insights, tools, and perspectives required to navigate the new-age consumer.
Theme & Objectives
MARKETING METAMORPHOSIS – NAVIGATING THE NEW-AGE CONSUMER
Theme Focus
- AI-driven and data-powered marketing
- Digital transformation strategies
- Changing consumer expectations and engagement models
- Ethical, responsible, and sustainable marketing practices
Our Objectives
- Bridge the gap between academia and industry
- Expose participants to emerging trends and tools
- Promote research and innovation in marketing
- Create strong networking opportunities between academia and industry
- Enhance employability and entrepreneurial mindset
Theme & Objectives
KEYNOTE SPEAKER
Kishore BS
Co-Founder, Stockbyte
PANEL MEMBER
Siddarth Baliga
Co-Founder, swades.fashion
PANEL MEMBER
Punya Sundar Raj
Content Sales Leader, Times Internet
PANEL MEMBER
Ashish Gupta
Director, Indian Educational Services
Hands-on Training Session
Aashish Mohn Dikshit (Microsoft | CISCO | Adobe)
Practical session on AI Tools in Marketing: Chatbots, CRM, and Marketing Automation.
Practical session on AI Tools in Marketing: Chatbots, CRM, and Marketing Automation.
Student-Centric Activities
- Product Pitch / Elevator Pitch Challenge
- Interactive Student Exhibition
Suggested Topics for Exhibition
- Logo Guessing & Tagline Match
- Price Perception Wall
- Before–After Rebranding Showcase
- Rural vs Urban Marketing Contrast
- Brand Storytelling Pavilion
- Marketing through AI & Technology
SPECIAL STUDENT AWARDS 🏆
- Certificate to all participants
- Cash prizes for 1 , 2 , and 3 place
- Trophies for 1 , 2 , and 3 place
CASH PRIZES WORTH
₹20,000
Registration Details
| Participant Category | Registration Fee (INR) |
|---|---|
| Students | 200 |
| Research Scholars | 500 |
| Faculty Members (External) | 700 |
| Industry / Entrepreneurs / Participants | 1,000 |
* Registration is mandatory. Certificates provided to all registered participants
Organizing Committee
Chief Patron: Fr. Antony Davis CMI (Principal)
Patron: Dr. KM Vinay Kumar (HOD)
Event Coordinators:
Dr. Rajni Gupta – Associate Professor
Dr. Jyothi Pradhan – Assistant Professor
Contact & Venue
- 7259108853 / 9620368305
- rajni.gupta@caias.in / jyothip@caias.in
- St. Chavara Hall, Christ Academy, Bengaluru - 560083
“Join us to explore the transformation of marketing and shape the future of the new-age consumer”
