Dr. Smitha Andrews
Assistant Professor, Department of Management Studies
Profile
Dr Smitha Andrews
Assistant Professor of Finance and Accounting
Dr Smitha Andrews is an Assistant Professor specializing in Finance and Accounting in the Department of Management Studies and serves as the Coordinator of the Parent-Teacher Association (PTA) at Christ Academy Institute for Advanced Studies, Bengaluru. She holds a Doctorate in Management with a specialization in Finance from St. Joseph’s Institute of Management Studies, Bharathidasan University, Trichy. Additionally, she has earned an M.Phil. in Management from Alagappa University, Karaikudi, and an MBA in Finance from Mangalore University.
With 14 years of extensive teaching experience at esteemed institutions affiliated with Mangalore and Bangalore Universities, Dr Smitha Andrews is a dedicated academic professional committed to fostering knowledge and development. Her teaching portfolio includes guiding students across diverse courses such as BBA, BCom, MBA, and MTA, with a focus on subjects like Financial Management, Accounting for Managers, Financial Accounting, Cost Accounting, Management Accounting, and International Financial Management.
Her research interests areas are Costing and Cost Reduction, Financial Analysis, and Reporting. She has authored notable works, including Books on Accounting for Non-Accountants and a Book Chapter on Sustainable Development for Technology and Management, and has contributed comprehensive academic content for Finance subjects like Financial Management and Indian Financial System. With her exceptional expertise and unwavering passion, she is committed to nurturing student potential and contributing significantly to the academic and institutional excellence.
Area
Finance and Accounting
Qualification
MBA, M.Phil, Ph.D
Experience
14 years
Book & book chapter publications
- Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India; Indian Journal of Marketing; January 1, 2024
- The Unusual Case of BYJU’s: Creating One of the World’s Most Valued Educational Technology Companies from India; Indian Journal of Marketing; April 1, 2022
- The Flipkart Story in India: From the Start to Walmart, Asian Journal of Management Cases; April 29, 2020
- L& T and Mindtree: A case on ownership change and the storm in the coffee cup; International Journal of Advanced Science and Technology; January 27, 2020
- The Case of Yes Bank: From the Founders’ Dream to a Bank in Distress; Journal of Advanced Research in Dynamical and Control Systems; December 1, 2019
- The Branding Efforts of Snapdeal and the Quest for Profits: A Case Study; Indian Journal of Marketing; March 1, 2019
- Ola Cabs-Growth Strategies of a Taxi Aggregator Startup; SS International Journal of Economics and Management; September 1, 2018
- Case Analysis I: Challenges MNCs Face in Emerging Markets: The Nestlé Experience, Vision: The Journal of Business Perspective; May 10, 2018
Articles
- Book Chapter – Memory Studies: Reliving the Past (ISBN: 978-93-95016-64-3).
FDP's & Workshops
Participated in the Faculty Development Program on “Teaching to Leading” organized by Christ Academy Institute for Advanced Studies-Bangalore in association with Global Leadership Partners.
Participated in the National Level Faculty Development Program on “Scientific Writing and Research Publications” organized by Jain University-Bangalore.
Participated in “One week – International Faculty Development Program on Research Methodology” organized by Auxilium College- Vellore.
Participated in “One week online National Level Faculty Development Program on Teaching Language through visual and other arts” organized by Gokul Global University- Gujarat.
Content Creator
- “A Two-Day International Workshop on Phonetics and Phonology” on 30 & 31 March 2021.
- “Three-Day online International Conference FORTELL’ 22” from 13-15 July 2022.