With almost a decade of experience in academia, Anitta have served as an Assistant Professor at premier institutions all based in Bangalore. Anitta P. John is an academician and researcher with a strong foundation in finance, marketing, and management. She holds an MBA in Finance and Marketing, an M.Com, and a Postgraduate Diploma in International Business. Currently pursuing a PhD in Management at Christ (Deemed to be University), Bangalore. Her professional journey also includes a stint in the corporate sector as an Associate in Finance and Accounts at EXL Ltd.

Anitta has also authored several books on topics like consumer behavior, costing methods, and corporate skills, published by Himalaya Publishing House. She has presented and published research papers in national and international conferences, delving into themes such as green marketing, artificial intelligence, consumer adoption of mobile banking, and sustainable clothing. Known for her student-centric approach, administrative capabilities, and optimistic attitude, Anitta has consistently achieved excellence in her academic career.