Profile
Dr. Jyoti Pradhan
Assistant Professor
Dr. Jyoti Pradhan is an accomplished academician, researcher, author, and management educator with over 16 years of teaching and academic experience. He is currently serving as an Assistant Professor in the Department of Management at Christ Academy Institute for Advanced Studies, Bengaluru, where he has been associated since 2019. He holds a Ph.D. in Management from Fakir Mohan University, Balasore, Odisha, a State University, awarded in 2016, with specialization in rural consumer behaviour and FMCG marketing. He also holds an MBA in Marketing and International Business from Madurai Kamaraj University and UGC-NET in Management and a B.F.Sc. in Fisheries Sciences/Marine Sciences from Tamil Nadu Veterinary and Animal Sciences University. His academic expertise encompasses Marketing, Consumer Behaviour, International Business, Strategic Management, Research Methodology, Business Statistics, and Business Analytics.
Dr. Pradhan has published extensively in the areas of rural and urban consumer behaviour, FMCG marketing, digital wallets, rural marketing, foreign trade, and contemporary management, and has presented research at national and international conferences. He has authored and co-authored eight books in areas including Business Analytics, Financial Management, Business Mathematics and Statistics, Research Methodology, and Quantitative Analysis for Business Decisions. He supervised one doctoral research, and served as an external examiner for Ph.D. research. He has guided more than 100 BBA and MBA student research projects. His professional development includes advanced training in AI-enabled research and scholarly publishing, Structural Equation Modelling using SmartPLS, quantitative data analysis using SPSS, Scopus-oriented research, and advanced statistical tools. His current academic interests focus on marketing research, consumer behaviour, business analytics, emerging technologies, and the application of data-driven approaches to management education and research.
Area
Marketing and International Business
Qualification
B.F.Sc. in Fisheries Sciences/Marine Sciences, B.Com, MBA in Marketing and International Business, UGC-NET, Ph.D. in Management.
Experience
16 years
Publications
- Sangeetha, D., & Pradhan, J. (2025). Women Entrepreneurship: Challenges, Opportunities, And Future Prospects. Advances in Consumer Research, 2(4), ISSN (Online): 3079-1766.
- Pradhan, J., & Varghese, S. (2023). Consumer Behaviour Towards Durable Goods in Urban India: A Changing Landscape. Business Review, 65-84. (ISSN 0973-9076)
- Pradhan, J. & Kudesia, A. (2019). Digital Wallet Evolution at Chhattisgarh. Journal of Management (IAEME), Vol. 6 (1), (ISSN 2347-3959).
- Pradhan, J. & Misra, D.P. (2017). Role of corporate sector in rural marketing: A critical review of select cases. International Journal of Commerce and Management Research, Vol. 3(2), (ISSN 2455-1627).
- Pradhan, J. & Misra, D.P. (2016). Innovations in Rural Marketing in India: A Critical Review of Select Cases. International Journal of Research in Commerce and Management, Vol. 6(11), (ISSN 2231-4245).
- Pradhan, J. & Misra, D.P. (2016). Influence of Demographic Variables on Purchase of FMCGs in Rural Markets of Odisha: An Empirical Study. International Journal of Current Research, Vol. 8(5), (ISSN 0975-833X).
- Pradhan, J. & Misra, D.P. (2015). Pre-purchase Evaluation of Alternatives by Rural Consumers towards FMCGs-An Empirical Analysis. International Journal of Commerce and Management Research, Vol. 1(2), (ISSN 2455-1627).
- Pradhan, J. & Misra, D.P. (2014). Rural Brand Awareness and Preferences for FMCGs: An Empirical Study on Keonjhar District of Odisha, India. IOSR Journal of Business and Management, Vol. 16(9), Ver. IV (e-ISSN 2278-487X, p-ISSN: 2319-7668).
- Pradhan, J. & Misra, D.P. (2014). Measuring Customer Based brand equities of FMCGs in Indian Rural Markets-An Empirical Study. International Journal of Business and Management Invention, Vol. 3(1), (ISSN 2319-8028).
- Pradhan, J. & Shastry, L. (2013). Indian Foreign Trade with Reference To Automobile Industry-An Analysis. International Journal of Business and Management Invention, Vol. 2(9), (ISSN 2319-8028).
- Pradhan, J. & Misra, D.P. (2013). A Comparative Study on Purchase Destinations of Indian Rural and Urban Consumers in Selected Consumer Durables. International Journal of Economics and Management, Vol. 1(2).
- Pradhan, J. & Sarma M.K.R. (2013). An Analysis of Indian Rural Market Potential and Role of MNCs. Conference Proceedings, 12th International Conference, 05 & 06 January, Jaipur, India (ISBN 978-81-920965-1-3).
- Pradhan, J. & Chandramouli, A.S. (2012). A Critical Analysis of FDI in the Indian Service Sector of Higher Education. Interdisciplinary Review of Economics and Management, Vol. 2(1).
- Pradhan, J. & Misra D.P. (2012). An Empirical Study on the Behaviour of Rural Consumers towards FMCGs. International Journal of Research in Commerce and Management, Vol. 3(9), (ISSN 0976-2183).
- Pradhan, J. & Shylaja N. (2012). A Study on Rural Marketing Strategies adopted by FMCG Companies and their effectiveness. SANGRAHANA, Vol. 4(1), Bangalore, India (ISSN 09757724).
- Pradhan, J. & Shylaja N. (2011). An Overview of Global Economic Crisis & India’s Responses. Conference Proceedings, Global Economic Crisis Conference, 15-16 March 2011, RRCE, Bangalore, India.
Book Authorship
- Khatoon, G., Pradhan, J., & Sreenivasamurthy, G. V. (2023). Financial Management. Himalaya Publishing House.
- Gupta, P., Iyappan, M., & Pradhan, J. (2024). Business Analytics using EXCEL. Himalaya Publishing House.
- Saha, R. G., Gomurthy, K. H., & Pradhan, J. (2022). Business Mathematics and Statistics. Vision Book House.
- Saha, R. G., Dhananjay, B. R., & Pradhan, J. (2022). Business Mathematics. Vision Book House.
- Leelavathy, N., Pradhan, J., & R, S. (2022, April 1). Business Research Methodology. Vision Book House.
- Gurumurthy, K. H., Haritha, M., & Pradhan, J. (2021). Quantitative Analysis for Business Decisions. Vision Book House.
- Nirmala, M., Pradhan, J., & Trivedi, S. (2021). Advanced Research Methodology. Himalaya Publication.
Academic Conference
- Delivered an oral presentation titled “Urban Indian Consumers’ Television Brand Preferences at the Intersection of Technology, Marketing, and Sustainable Consumption: A Factor Analytical Study” at a two-day International Conference on “Disruption, Resilience and Sustainability: Shaping the Future of Global Ecosystems Through Law, Business Policy, Communication and Entrepreneurship”, held on 8th-9th April 2026, jointly organised by Centre of Mass & Media Communication, Jamia Hamdard, DME Management School and Zakir Husain Delhi College (Eve.), University of Delhi.
- Delivered an oral presentation titled “Adoption of Artificial Intelligence in Tourism Industry: A Comprehensive Review” at the One-Day International Conference on “Adoption of Artificial Intelligence: Opportunities and Challenges” held on 26th June 2024, organised by Manel Srinivas Nayak Institute of Management, Mangalore.
- Delivered an oral presentation titled “Consumer Behaviour Towards Durable Goods in Urban India: A Changing Landscape” at a two-day International Conference on “Business Transformation, Challenges and Best Practices”, held on 17th-18th February 2023, organised by St. Joseph’s Institute of Management.
- Delivered an oral presentation titled “Use of IT Tools in Recruitment and Selection Process in Indian Software Companies” at the two-day Interdisciplinary National Conference on “Digital Transformation”, held on 8th-9th September 2016, organised by Surana College, Bangalore, India.
- Delivered an oral presentation titled “A Comparative Study on Purchase Destinations of Indian Rural & Urban Consumers in Selected Consumer Durables” at the 13th International Conference on “Emerging Trends, Challenges and Opportunities in Global Business, Management, Tourism & IT”, held on 28th-29th September 2013, organised by RDA, Jaipur, at Goa, India.
- Delivered an oral presentation titled “Indian Rural Market Potential and Role of MNCs-An Analysis” at the 12th International Conference on “Global Contemporary Issues, Innovations & Future Challenges in Business, IT & Management”, held on 5th-6th January 2013, organised by RDA, Jaipur, at Jaipur, India.
- Delivered an oral presentation titled “A Study on Rural Consumer Buying Behaviour and their Brand Preferences” at the National Conference on “Marketing to Rural India”, held on 17th-18th May 2012, organised by PES Institute of Technology, Bangalore, India.
- Delivered an oral presentation titled “An Overview of Global Economic Crisis & India’s Responses” at the two-day National Conference on “Global Economic Crisis and its Impact on Indian Corporates and Government”, held on 15th-16th March 2011, organised by RRCE, Bangalore, India.
Cases
Pradhan, J., Santhosh, N.C., & Varghese, S. (2002). Setting up and operationalizing a MSME in Rural India: A Case of Jharkhand State. In Paradigm shifts in Management Practices in the Era of Industry 4.o. [Book chapter].
Academic Achievements
- UGC-NET Qualified in Management (2009).
- Over 15 publications in esteemed academic journals
- Supervised a Ph.D. dissertation and guided over 100 student research projects
- Active participation in national and international conferences
- Regular participation in Faculty Development Programs (FDPs) and workshops
FDP's
- Completed a five-days workshop on “Mastering Teaching and Research Publication in the Era of AI” during 24-28th August 2026, organised by Padmashree Institute of Management & Sciences, Autonomous, Affiliated to Bangalore University, Bangalore.
- Completed a seven-days workshop on “Applications of AI Tools for Research Writing and Scholarly Publishing” during 15-21st November 2025, organised by Institute for Scholarly Research and Training, Chennai.
- Completed a four-days hands-on webinar on “Structural Equation Modeling using Smart PLS” during 15-18th January 2025, organised by Numerical Analytics Instruments Pvt. Ltd., New Delhi.
- Completed a five-days Faculty Development Programme (PANDIT’25) during 24th February-1st March 2025, organised by Research, Innovation and Incubation Centre, CAIAS, Bangalore.
- Completed a three-days workshop on “Qualitative Data Analysis using Atlas.ti” during 2-4th December 2024, organised by Research, Innovation and Incubation Centre, CAIAS, Bangalore.
- Participated in a one-day workshop on “Take a Seat-Strategy” conducted as part of Drishti-Annual Business and Cultural Summit, organised by PGPEM at IIM Bangalore on 9th November 2024.
- Completed a five-day Virtual FDP on “Leveraging AI Tools for Scopus Publication” during 15-19th July 2024, organised by One School of Business, Bangalore.
- Completed a five-day National-level Faculty Development Program on “Learner Centred Teaching Pedagogies and Research” during 22-26th April 2024, organised by Department of Management Studies, CAIAS, Bangalore.
- Completed a five-day National-level Faculty Development Program on “Nuances of Writing Successful Research Proposal for Funding Agencies” during 7-11th February 2022, organised by The Oxford College of Business Management (TOCBM), Bangalore.
- Completed a five-day Faculty Development Program on “The Art of Effective Online Teaching for Management Faculty” during 3-9th July 2020, organised by BNMIT, Bangalore.
- Completed a short-term course (5 days) on “Advanced Statistical Tools for Research in Social Sciences” during 26-30th October 2020, organised by Department of Management, NIT Hamirpur, Himachal Pradesh.
- Participated in a two-week online Refresher Course conducted by Sri Sai Ram Engineering College, Chennai, for Commerce and Management faculty on “E-Learning Resources and Teaching Methodology in Education and Research Development”, held from 27th April-9th May 2020.
- Participated in a one-day webinar on “Enhancing Research Effectiveness using Scopus, ScienceDirect and Mendeley” on 1st May 2020, organised by Kurukshetra University, Kurukshetra, in collaboration with ELSEVIER (Under the Aegis of PMMMNMTT, MHRD, Govt. of India).
Workshops and Programs
- Completed a three-days workshop on, “Qualitative Data Analysis using Atlas.ti” during 2-4th December 2024, organised by Research, Innovation and Incubation Centre, CAIAS, Bangalore.
- Participated in a, “Special Storytelling Workshop” held at Bangalore by the Organization KATHALAYA on 23rd December, 2015.
- Participated in one day workshop on, “ Take a seat- Strategy” conducted as part of Drishti- annual business and cultural summitorganised by PGPEM, at IIM Bangalore on 9th November, 2024.
- Completed a short-term course (5 days) on, “Advanced Statistical tools for research in Social Sciences” during 26-3oth October 2020, organized by Department of Management, NIT Hamirpur, Himachal Pradesh.
- Participated in 2 weeks 0nline “Refresher course” conducted by Sri Sai Ram Engineering College, Chennai for Commerce and Management faculty on, “E-Learning Resources and Teaching Methodology in Education and Research development”, held from 27th-9th May 2020.
- Participated in the one-day webinar on, “Enhancing Research Effectiveness using Scopus, ScienceDirect and Mendeley” on 1st May, 2020 organized by Kurukshetra University, Kurukshetra in collaboration with ELSEVIER (Under the Aegis of PMMMNMTT, MHRD, Govt. of India).
- Completed a Certificate course on, “Business Analytics for Managerial Decisions”, From NPTEL (IIT-Madras), Feb.-April 2019 and secured 60% (Elite Category).
Professional Affiliations
Bangalore University Teachers’ Council of Commerce and Management (BUTCCM)
