Dr. Rajani Pillai
Assistant Professor, Department of Management Studies
Biography
Dr. Rajani Pillai
Assistant Professor
A seasoned academic professional practicing as an Assistant Professor having more than 12 years of experience in teaching and research and mentoring. The core areas of my expertise is Branding, Consumer Behaviour, Services Marketing, Technological interventions in marketing and Digital Marketing. I believe in student centric teaching approach and research driven insights to make education more relevant to the current times.
Area
Marketing
Qualification
Ph.D., MBA, UGC-NET
Experience
13 years
SCOPUS Indexed Publications
FACTORS AFFECTING ORGANIC FARMING CULTIVATION AND THEIR ROLE IN ACHIEVING SUSTAINABLE DEVELOPMENT GOALS (SDG) Journal name : Journal of Lifestyle and SDG'S Review (Q3) E-ISSN - 2965-730X
“Conceptualising the importance of Metaverse in Education – A Bibliometric Analysis” – Journal of Ecohumanism – SCOPUS (Q2) - 2024
“The Rise and Fall of Chanda Kochar: Icici's Governance Breakdown and its Linkage to SDG 5, 8 and 16.” – Journal of Lifestyle and SDGs Review. SCOPUS (Q3) 2024
UGC-Care listed Publications and others
- Research Paper titled “A survey of Service quality dimensions using SERVQUAL framework among the customers of Online Food Delivery firms”, published in Wesleyan Journal of Research UGC – CARE Listed (ISSN No – 0975-1386)
- Research Paper titled “Mergers and Acquisition Strategies in the Online Food Delivery Industry in India Journal Name” published in the Journal of The Maharaja Sayajirao University of Baroda. UGC – CARE Listed (ISSN No – 0025-0422)
- Research paper titled "Impact of COVID-19 Pandemic on Customer Attitude and Preferences for Online Food Delivery Services", Presented in the Virtual 2nd International Conference organized by Faculty Research Cell – Samshodhana, School of Commerce, JAIN (Deemed-to-be University), Bengaluru- published in UGC-CARE listed journal
- Case study titled ‘Priyanka Chopra: Chasing Impossible Dreams’ Case Study Sl. No. BLR/2016/21CC published in Amity Research Centre.
FDP's & Workshops
- Completed a three days workshop on Qualitative Data Analysis using Atlas.ti organized by RIIC, Christ Academy Institute of Advanced Studies from 2nd to 4th Dec, 2024.
- Completed two day workshop on "Gamification Learning: Introduction and Implementation in Classrooms" jointly organized by Symbiosis Institute of Business Management, Bengaluru & Symbiosis Teaching Learning Resource Centre, on 30 & 31 May 2023
- Completed online FDP session on "Personal Financial Planning" organized by Symbiosis Teaching Learning Resource Centre, on 12 July 2023
- Attended a Faculty Development Program at IIM Bangalore on ‘Blended MOOCs in Classroom’ held on 17th December 2016.
Conferences and Paper Presentations
- Presented a Research Paper in National Seminar on “Contemporary Issues In Business Management”. Held at IIMT College of Management, Noida, February 2013, Published in the Research Journal of IIMT College of Management ISSN 0975-0916 Volume: V February 2013.
- Attended a UGC sponsored National Seminar on “Deployment and Collaboration of SPSS Reports & Models”, held at Maulana Azad National Institute of Technology, Bhopal, December 2012.
- Presented a Research Paper in UGC sponsored National Seminar on “Impact of Internal Migration on Socio-Political and Economic Structure of Cities in India”. Held at Bhopal School of Social Sciences, Bhopal in December 2012.