Dr. Rajni Gupta
Associate Professor, Department of Management Studies
Profile
Dr Rajni Gupta
Associate Professor, Department of Management Studies
Dr. Rajni Gupta is an accomplished academic and marketing professional with over 15 years of combined experience in the FMCG industry and management education. She holds a Ph.D. in Management (Marketing) from Christ (Deemed to be University), Bangalore. Currently, Dr. Rajni Gupta is working as an Associate Professor at CAIAS, where she is involved in teaching, research, and mentoring students in the field of marketing. Her teaching and research interests include Digital Marketing, Services Marketing, Consumer Behaviour, Marketing Research, and Retailing. She has published several research papers in reputed Scopus and ABDC-indexed journals such as Research in Transportation Business & Management, Indian Journal of Marketing, and Academy of Marketing Studies Journal.
Dr. Gupta has presented her research at various national and international conferences and has been actively involved in academic coordination, curriculum design, and student development initiatives. Before joining CAIAS, she served as Head of the MBA Program at NSB Academy and as Head of the Department at T. John Institute of Management and Science, Bangalore. Prior to her academic career, she worked with Mangalore Chemicals and Fertilizers Ltd., where she played a key role in establishing and managing the Modern Trade division.
Area
Marketing
Qualification
PGDABPM, MBA, MPhil, PhD
Experience
15 Years
Publications
- “Consumer Factors And Their Influence On Behavioural Intentions Towards The Adoption Of Gamification” published in “Academy of Marketing Studies Journal” Volume 28, Special Issue 3, 2024 (ABDC B category)
- “After-sale service experiences and customer satisfaction: An empirical study from the Indian automobile industry” published in “Research in Transportation Business & Management.” (August 2022) (Scopus Q1)
- Users’ Perception and Barriers to Using Self-Driven Rental Bikes. Indian Journal of Marketing, 52(12), 58-70 (2022) (Scopus)
- Customer Service Failures: After-sales services in the Home Appliances Industry published in Indian Journal of Economics and Business Vol. 20 No. 2 (July-December, 2021) (Scopus)
- Sustainable After Sale Services: The Effect of Perceived Value on Customers’ Behavioural Intention Published in International Journal of Advanced Science and Technology, 2019, 28(16), pp. 1188–1197 (Scopus)
- Users’ Perception and Barriers to Using Self-Driven Rental Bikes published in Indian Journal of Marketing , 2022, 52(12), pp. 58–70 (Scopus Q3)
- Demography Correlates Behavioral Intentions of Customers for Adoption of Gamification Published in International Journal of Management, IT & Engineering
- The Empirical analysis of Association between Electronic Gadgets used and the Frequency of Online Shopping Published in IJREAM in 2019
- Published paper in Indian Journal of marketing (2017) (Scopus) on ‘A study on Factors Affecting Consumer Behavioural Intentions towards Adoption of Gamification
- Published paper on “A feasibility study on Consumer Acceptance for Gamification in Bangalore” in SPC ERA International Journal of Business and Management.
FDP/MDP/Seminars
- Participated in the Management Development Programme on “Marketing for Sales and Business Development Professionals” conducted by CHRIST (Deemed to be University), Bengaluru on 16–17 January 2020.
- Participated in the Faculty Development Programme on “Writing a Proposal for Funded Research Projects in Management Sciences” organized by T. John Institute of Management & Science (TIMS), Bengaluru on 4th May 2017.
- Participated in the Management Development Programme on “Marketing for Sales and Business Development Professionals” organized by the Institute of Management, CHRIST (Deemed to be University), Bengaluru on 18 & 19 January 2019.
- Participated in the Management Development Program on “Marketing for Sales and Business Development Professionals” organized by the Institute of Management, Christ University, Bengaluru on 12th & 13th January 2018.
- Delivered a lecture on “Exploratory Factor Analysis” in the Research Serial Workshop, Phase II on “Instrument & Model Validation through Multivariate Statistical Tools,” organized by NSB Academy, Bengaluru, held during March 2–4, 2023.
- Participated in the workshop “From Review to Revelation: Identifying Research Gaps through Review of Literature” organized by the Research & Consultancy Cell in association with IQAC, NSB Academy, Bengaluru, on 29th March 2025.
- Participated in the One-Day National Seminar on “National Education Policy (NEP) 2020 and Business Education: Contributions to the Stakeholders” organized by NSB Academy, Bengaluru in collaboration with the Association of Indian Management Schools (AIMS) on 4th August 2022.
- Participated in the Faculty Development Programme on “Excellence in Teaching and Learning” organized by T. John Institute of Management & Science (TIMS), Bengaluru on 15th June 2017.
- Participated in the Workshop on “Counselling Skills for College Teachers” organized by the Sakalwara Community Mental Health Center, National Institute of Mental Health and Neuro Sciences (NIMHANS), Bengaluru, in collaboration with T. John Institute of Management & Science, on 25th October 2016.
- Participated in the Faculty Development Programme on “Innovative Techniques of Management Teaching” organized by T. John Institute of Management & Science (TIMS), Bengaluru, on 15th September 2016.
- Participated in the Faculty Development Programme on “Impact of Social Media Marketing in the 21st Century” organized by Jyoti Nivas College Autonomous, Bengaluru, on 24th January 2015.
- Participated in the Faculty Development Programme on “Quality Improvement in Research Guidance Skills for MBA Projects / Dissertation” organized by Canara Bank School of Management Studies, Bangalore University, on 1st March 2016.
- Participated in the Faculty Development Programme on “Pedagogy for Teaching Marketing Management: The Case Method” organized by the Department of Marketing, R.V. Institute of Management, Bengaluru, on Thursday, October 29, 2015.
- Participated in the Faculty Development Programme on “Using Blended MOOCs in Management Education” conducted by the Indian Institute of Management Bangalore (IIMB) on 8th July 2016.
- Participated in the Three-Day International Research Conclave organized by CMS, Jain (Deemed-to-be University), Bengaluru, held on 3rd, 4th, and 5th August 2020.
- Participated in the Quality Improvement Program on “Research, Innovation and Publication Ethics” organized by GIBS Business School, Bengaluru on 20th January 2024.
- Participated in the Virtual Management Development Programme titled “The Next Phase of Business & Environmental Sustainability” organized by CMS, Jain (Deemed-to-be University), Bengaluru on 26th March 2021.
- Attended the One-Day Online Principals’ Conclave on “Implementation Challenges of NEP-2021” organized by T. John Institute of Management & Science (TIMS), Bengaluru, on 26th February 2021.
- Attended the One-Day Online Faculty Development Programme on “Metacognitive Strategies in Handling Millennials” organized by T. John Institute of Management & Science (TIMS), Bengaluru, on 22nd January 2021.
- Successfully completed the EBSCO Training on “EBSCOhost – General” conducted by EBSCO Information Services on 19th May 2022.
- Participated in the One-Day Faculty Orientation Programme on “Managerial Skills – 2” organized by Bangalore Institute of Management Studies (BIMS), Bengaluru, on 7th September 2022.
- Participated in the GBS Vision Seminar organized by NSB Academy, Bengaluru, on 26th February 2022.
- Participated in the Corporate Summit (Management Development Programme) organized by GIBS Business School, Bengaluru, on 23rd March 2024.
- Participated in the GIBS IRE Talk by Ms. Diksha Dogra organized by GIBS Business School, Bengaluru, on 26th May 2023.
- Participated in the One-Week Online Faculty Development Programme on “Transforming Teaching Learning Process through Outcome-Based Education and NEP-2020” organized by GIBS Business School, Bengaluru, from 17th to 22nd July 2023.
- Completed the 14-Day National Level Faculty Development Programme on “Innovative Teaching Strategies and Tools in the Digital Age” organized by Scrollwell in collaboration with the Ministry of Education’s Institution Innovation Council (IIC), Gulzar Group of Institutes, Ludhiana (Punjab), held from 1st to 14th August 2023.
- Participated in the One-Week Online Faculty Development Programme on “Transforming Teaching Learning Process through Outcome-Based Education and NEP-2020” organized by GIBS Business School, Bengaluru, from 17th to 22nd July 2023.
- Participated in the Two-Day National Level Faculty Development Programme on “How to Write and Publish Articles in Scopus Indexed and UGC Care List Journals” organized by GIBS Business School, Bengaluru, on 24th and 25th February 2023.
- Participated in the Faculty Development Programme on “Integration of Coaching & Teaching” organized by the IQAC of NSB Bangalore on 30th December 2023.
- Participated in the Faculty Development Programme / Training Programme on “Advanced Tools and Techniques for Research Methodology” organized by the Research Foundation of India from 2nd to 12th December 2024.
Academic Conferences
- Organize the International Conference on Sustainable Practices in Rapidly Changing Business Scenarios (ICSPRCBS-2024) organized by NSB, Bangalore on September 19 & 20, 2024.
- Presented paper on “Consumer Factors And Their Influence On Behavioural Intentions Towards The Adoption Of Gamification” in international conference on Innovation and Digital Transformation-2023 organized by GIBS, Bangalore.
- Presented paper “A study on the effect of Redemption Intention of Digital Coupon on Customer Purchase Intentions” in ICSMDM-23, organized by NSB Bangalore.
- Presented paper “A study on the Impact of Emotional Branding on Customer Loyalty” in ICSMDM-23, organized by NSB Bangalore.
- Presented paper “A study on the Impact of Online Servicescape on Customer Purchase Intentions” in ICSMDM-23, organized by NSB Bangalore.
- Presented a paper on “Service Experiences and its Influence on customer satisfaction in Indian Automobile Industry” in international conference at IBS-ICFAI Bangalore.
- Presented a paper on “Sustainable After Sale Services: The Effect of Perceived Value on Customers’ Behavioural Intention” in international conference at Christ (Deemed to be University).
- Participated in the National Conference on “Transforming India through Innovation and Entrepreneurship” organized by T. John Institute of Management & Science (TIMS), Bengaluru on 6th December 2016.
- Participated in the National Conference on “Make in India – Challenges Ahead” organized by T. John Institute of Management & Science (TIMS), Bengaluru on 11th December 2015.
- Presented a paper on “Promoting Industry Academia Tie-up to upgrade Indian Student” in international conference at Bangalore University.
- Presented a paper on “Digital Promotions- An Emerging Opportunity to E-tailers” in national conference at Christ University on “Business Challenges and Strategies”.
- Participated in the National Conference on “Post GST – Emerging Issues and Challenges” organized by T. John Institute of Management & Science (TIMS), Bengaluru on 8th December 2017.
- Presented paper titled “Gamification – A Digital Promotion Technique” in the Conference on Emerging Trends in Business organized by the Department of Management Studies, Christ University, Bengaluru, on 11–12 December 2014.
- Participated in the 1-Day National Conference on “Mobilizing Technology and Innovation for Business Sustainability” organized by T. John Institute of Management & Science (TIMS), Bengaluru on 15th February 2019.
- Participated in international conference conducted by Guru Gobind Singh Study Circle during graduation.
