Profile
Dr Rajni Gupta
Associate Professor
Dr. Rajni Gupta is an experienced academician and researcher with over 15 years of professional experience, including more than 10 years in teaching and academic leadership and four years of industry experience. She is currently serving as Associate Professor of Marketing and Director for Ideation Innovation and Incubation Centre (IIIC) at Christ Academy Institute for Advanced Studies (CAIAS), Bengaluru.
She holds a Ph.D. in Management (Marketing) from Christ (Deemed to be University), Bengaluru, completed in 2023. She also holds an M.Phil. in Marketing from Christ (Deemed to be University), Bengaluru, with research focusing on consumer behavioural intentions towards gamification as a digital promotion technique.
Her areas of teaching and research include Marketing, Digital Marketing, Consumer Behaviour, and Marketing Research. She has published research in Scopus- and ABDC-indexed journals and has presented her research at national and international conferences.
With a blend of academic expertise, research experience, and industry exposure, Dr. Gupta is actively involved in teaching, research, student mentoring, academic leadership, and institutional initiatives, with a focus on creating practical and industry-oriented learning experiences.
Area
Marketing
Qualification
BSc. (Hons), PGDABPM, MBA, MPhil, PhD
Experience
- 11 Years Academic Teaching
- 4 Years Industry
Publications
- Gupta, Rajni, and Kavita Mathad (2024), “Consumer Factors and Their Influence on Behavioural Intentions towards the Adoption of Gamification,” published in the Academy of Marketing Studies Journal, Volume 28, Special Issue 3, 2024 (ABDC B category).
- Gupta, Rajni, and Raman Sreedhara (2022), “After-Sale Service Experiences and Customer Satisfaction: An Empirical Study from the Indian Automobile Industry,” published in Research in Transportation Business & Management, Volume 45, Article 100873 (Scopus Q1).
- Meenakshinathan, Subramanian, Raman Sreedhara, and Rajni Gupta (2022), “Users’ Perception and Barriers to Using Self-Driven Rental Bikes,” published in the Indian Journal of Marketing, Volume 52, Issue 12, pp. 58–70 (Scopus Q3).
- Rajni Gupta and Raman Sreedhara (2021), “Customer Service Failures: After-Sales Services in the Home Appliances Industry,” published in the Indian Journal of Economics and Business, Volume 20, Issue 2, pp. 343–358 (Scopus).
- Gupta, Rajni, and Raman Sreedhara (2020), “Sustainable After Sale Services: The Effect of Perceived Value on Customers’ Behavioural Intention,” published in the International Journal of Advanced Science and Technology, Volume 28, Issue 16, pp. 1188–1197 (Scopus).
- Gupta, Rajni (2019), “Demography Correlates Behavioural Intentions of Customers for Adoption of Gamification,” published in the International Journal of Management, IT & Engineering, Volume 9, Issue 6, pp. 413–424.
- Gupta, Rajni (2019), “The Empirical Analysis of Association between Electronic Gadgets Used and the Frequency of Online Shopping,” published in the International Journal for Research in Engineering Application & Management (IJREAM), Volume 5, Issue 2, pp. 1–4.
- Gupta, Rajni, and Kavita Mathad (2017), “A Study of Factors Affecting Consumer Behavioural Intentions towards Adoption of Gamification,” published in the Indian Journal of Marketing, Volume 47, Issue 7 (Scopus).
- Published the paper “A Feasibility Study on Consumer Acceptance for Gamification in Bangalore” in the SPC ERA International Journal of Business and Management.
FDP/MDP/Seminars
- Organised the AICTE-funded ATAL Basic Faculty Development Programme (FDP – 6 Days) on “Entrepreneurship and Start-up Ecosystems” from 7–12 September 2026.
- Participated in the Five-Day Faculty Development Programme (FDP) titled “Evolve-2.0 – An IQAC Initiative: Quality Improvement Programme on AI-Driven Pedagogies and Experiential Learning,” organised by the Internal Quality Assurance Cell (IQAC), Christ Academy Institute for Advanced Studies, Bengaluru, from 9–12 and 15 December 2025.
- Participated in the Faculty Enrichment Programme titled “AI Tools for Research and Teaching,” organised by the Department of Human Resources, Christ Academy Institute for Advanced Studies, Bengaluru, on 25 March 2026.
- Participated in Business Conclave 2026 on the theme “Geopolitics, Technology, and the Future of Business,” organised by the School of Business & Management on 20 June 2026.
- Participated in and completed the One-Day International Faculty Development Programme on “Basic Skills for Publishing in Scopus Indexed Journals,” organised by the School of Business and Management, St. Francis De Sales College (Autonomous), on 29 January 2026.
- Participated in the Management Development Programme on “Marketing for Sales and Business Development Professionals,” conducted by CHRIST (Deemed to be University), Bengaluru, on 16–17 January 2020.
- Participated in the Faculty Development Programme on “Writing a Proposal for Funded Research Projects in Management Sciences,” organised by T. John Institute of Management & Science (TIMS), Bengaluru, on 4 May 2017.
- Participated in the Management Development Programme on “Marketing for Sales and Business Development Professionals,” organised by the Institute of Management, CHRIST (Deemed to be University), Bengaluru, on 18–19 January 2019.
- Participated in the Management Development Programme on “Marketing for Sales and Business Development Professionals,” organised by the Institute of Management, Christ University, Bengaluru, on 12–13 January 2018.
- Delivered a lecture on “Exploratory Factor Analysis” in the Research Serial Workshop, Phase II on “Instrument & Model Validation through Multivariate Statistical Tools,” organised by NSB Academy, Bengaluru, from 2–4 March 2023.
- Participated in the workshop “From Review to Revelation: Identifying Research Gaps through Review of Literature,” organised by the Research & Consultancy Cell in association with IQAC, NSB Academy, Bengaluru, on 29 March 2025.
- Participated in the One-Day National Seminar on “National Education Policy (NEP) 2020 and Business Education: Contributions to the Stakeholders,” organised by NSB Academy, Bengaluru, in collaboration with the Association of Indian Management Schools (AIMS), on 4 August 2022.
- Participated in the Faculty Development Programme on “Excellence in Teaching and Learning,” organised by T. John Institute of Management & Science (TIMS), Bengaluru, on 15 June 2017.
- Participated in the Workshop on “Counselling Skills for College Teachers,” organised by the Sakalwara Community Mental Health Center, National Institute of Mental Health and Neuro Sciences (NIMHANS), Bengaluru, in collaboration with T. John Institute of Management & Science, on 25 October 2016.
- Participated in the Faculty Development Programme on “Innovative Techniques of Management Teaching,” organised by T. John Institute of Management & Science (TIMS), Bengaluru, on 15 September 2016.
- Participated in the Faculty Development Programme on “Impact of Social Media Marketing in the 21st Century,” organised by Jyoti Nivas College Autonomous, Bengaluru, on 24 January 2015.
- Participated in the Faculty Development Programme on “Quality Improvement in Research Guidance Skills for MBA Projects / Dissertation,” organised by Canara Bank School of Management Studies, Bangalore University, on 1 March 2016.
- Participated in the Faculty Development Programme on “Pedagogy for Teaching Marketing Management: The Case Method,” organised by the Department of Marketing, R.V. Institute of Management, Bengaluru, on 29 October 2015.
- Participated in the Faculty Development Programme on “Using Blended MOOCs in Management Education,” conducted by the Indian Institute of Management Bangalore (IIMB), on 8 July 2016.
- Participated in the Three-Day International Research Conclave organised by CMS, Jain (Deemed-to-be University), Bengaluru, from 3–5 August 2020.
- Participated in the Quality Improvement Programme on “Research, Innovation and Publication Ethics,” organised by GIBS Business School, Bengaluru, on 20 January 2024.
- Participated in the Virtual Management Development Programme titled “The Next Phase of Business & Environmental Sustainability,” organised by CMS, Jain (Deemed-to-be University), Bengaluru, on 26 March 2021.
- Attended the One-Day Online Principals’ Conclave on “Implementation Challenges of NEP-2021,” organised by T. John Institute of Management & Science (TIMS), Bengaluru, on 26 February 2021.
- Attended the One-Day Online Faculty Development Programme on “Metacognitive Strategies in Handling Millennials,” organised by T. John Institute of Management & Science (TIMS), Bengaluru, on 22 January 2021.
- Successfully completed the EBSCO Training on “EBSCOhost – General,” conducted by EBSCO Information Services, on 19 May 2022.
- Participated in the One-Day Faculty Orientation Programme on “Managerial Skills – 2,” organised by Bangalore Institute of Management Studies (BIMS), Bengaluru, on 7 September 2022.
- Participated in the GBS Vision Seminar organised by NSB Academy, Bengaluru, on 26 February 2022.
- Participated in the Corporate Summit (Management Development Programme) organised by GIBS Business School, Bengaluru, on 23 March 2024.
- Participated in the GIBS IRE Talk by Ms. Diksha Dogra, organised by GIBS Business School, Bengaluru, on 26 May 2023.
- Participated in the One-Week Online Faculty Development Programme on “Transforming Teaching Learning Process through Outcome-Based Education and NEP-2020,” organised by GIBS Business School, Bengaluru, from 17–22 July 2023.
- Completed the 14-Day National Level Faculty Development Programme on “Innovative Teaching Strategies and Tools in the Digital Age,” organised by Scrollwell in collaboration with the Ministry of Education’s Institution Innovation Council (IIC), Gulzar Group of Institutes, Ludhiana, Punjab, from 1–14 August 2023.
- Participated in the Two-Day National Level Faculty Development Programme on “How to Write and Publish Articles in Scopus Indexed and UGC Care List Journals,” organised by GIBS Business School, Bengaluru, on 24–25 February 2023.
- Participated in the Faculty Development Programme on “Integration of Coaching & Teaching,” organised by the IQAC of NSB Bangalore, on 30 December 2023.
- Participated in the Faculty Development Programme / Training Programme on “Advanced Tools and Techniques for Research Methodology,” organised by the Research Foundation of India, from 2–12 December 2024.
Academic Conferences
- Presented a research paper at the 3rd International Conference on Evolving Business Models in the Era of AI & Robotics (ICEBMAIR–2026), organized by Acharya Institute of Graduate Studies, Bengaluru, on 25–26 June 2026.
- Presented a paper titled “The Role of Learning, Development, and Career Management in Shaping Student Success: An Empirical Study” at the One-Day International Conference on “Harnessing the Skill-First Future: Re-engineering Education and Work,” organized by the Department of Commerce, Jain (Deemed to be University), on 2 December 2025.
- Organized the International Conference on Sustainable Practices in Rapidly Changing Business Scenarios (ICSPRCBS-2024), organized by NSB, Bangalore, on 19–20 September 2024.
- Presented a paper titled “Consumer Factors and Their Influence on Behavioural Intentions Towards the Adoption of Gamification” at the International Conference on Innovation and Digital Transformation-2023, organized by GIBS, Bangalore.
- Presented a paper titled “A Study on the Effect of Redemption Intention of Digital Coupon on Customer Purchase Intentions” at ICSMDM-23, organized by NSB Bangalore.
- Presented a paper titled “A Study on the Impact of Emotional Branding on Customer Loyalty” at ICSMDM-23, organized by NSB Bangalore.
- Presented a paper titled “A Study on the Impact of Online Servicescape on Customer Purchase Intentions” at ICSMDM-23, organized by NSB Bangalore.
- Presented a paper titled “Service Experiences and Its Influence on Customer Satisfaction in Indian Automobile Industry” at an international conference organized by IBS-ICFAI, Bangalore.
- Presented a paper titled “Sustainable After Sale Services: The Effect of Perceived Value on Customers’ Behavioural Intention” at an international conference organized by Christ (Deemed to be University).
- Participated in the National Conference on “Transforming India through Innovation and Entrepreneurship,” organized by T. John Institute of Management & Science (TIMS), Bengaluru, on 6 December 2016.
- Participated in the National Conference on “Make in India – Challenges Ahead,” organized by T. John Institute of Management & Science (TIMS), Bengaluru, on 11 December 2015.
- Presented a paper titled “Promoting Industry Academia Tie-up to Upgrade Indian Student” at an international conference organized by Bangalore University.
- Presented a paper titled “Digital Promotions – An Emerging Opportunity to E-tailers” at the National Conference on “Business Challenges and Strategies” organized by Christ University.
- Participated in the National Conference on “Post GST – Emerging Issues and Challenges,” organized by T. John Institute of Management & Science (TIMS), Bengaluru, on 8 December 2017.
- Presented a paper titled “Gamification – A Digital Promotion Technique” at the Conference on Emerging Trends in Business, organized by the Department of Management Studies, Christ University, Bengaluru, on 11–12 December 2014.
- Participated in the One-Day National Conference on “Mobilizing Technology and Innovation for Business Sustainability,” organized by T. John Institute of Management & Science (TIMS), Bengaluru, on 15 February 2019.
- Participated in an international conference conducted by Guru Gobind Singh Study Circle during graduation.
