With over a decade of experience, including seven years in academic teaching and two years in the industry, Dr. Sridevi M has developed a rich understanding of the dynamic interplay between teaching and learning. She has completed her Ph.D. at Periyar University, Tamil Nadu, with her research focusing on Services Marketing and Consumer Behavior. Her primary areas of interest include Marketing and General Management, where she has consistently worked to inspire and guide students towards academic and professional success.

As a faculty mentor, Dr. Sridevi M has guided undergraduate and postgraduate students in Industrial Internship Projects, fostering critical thinking and the practical application of concepts. She takes pride in mentoring students, listening to their concerns, and providing thoughtful guidance to support their academic and personal growth.

She has enriched her professional journey by participating in various workshops and Faculty Development Programmes (FDPs) and has presented 14 research papers at national and international conferences. She has also published 16 research papers in reputed ABDC, Web of Science (WoS), and UGC CARE journals, further strengthening her academic contributions. As the author of four textbooks on Marketing, she strives to provide students with resources that simplify complex concepts and support their academic and examination preparation. Her commitment to continuous learning is reflected in her completion of certification courses in AI in Marketing and Consumer Behavior through SWAYAM-NPTEL, where she earned Elite scores.

Expanding the boundaries of innovation, she has successfully published two Indian patents in the fields of AI and Data Analytics. She has also led industry visits to organizations such as Britannia, L&T, UNIBIC, and Toyota, providing students with firsthand exposure to managerial practices, organizational hierarchies, and operational systems.

Within the classroom, she has facilitated engaging activities such as business quizzes, creative storytelling, role plays, advertising campaigns, business plan competitions, and case discussions, all designed to enhance the learning experience of both undergraduate and postgraduate students. At the heart of her teaching philosophy lies a dedication to delivering high-quality instruction. From preparing comprehensive course materials and designing interactive lectures to evaluating student performance, she prioritizes fostering a stimulating academic environment.

Her innovative teaching strategies encourage critical thinking, inspire curiosity, and empower students to develop a deeper understanding of their subjects. With a passion for lifelong learning and a commitment to academic excellence, Dr. Sridevi M continues to guide and shape the minds of future leaders, leaving a lasting impact on their academic and professional journeys.