Profile
Ms. Shrunga Arasagalli M
Assistant Professor
Passionate and dedicated educator with over 13 years of combined experience in academia, corporate, and banking sectors. Holding M. Com degree, UGC-NET qualified and pursuing a Ph.D. in Commerce (thesis submission stage) from University of Mysore.
Proven ability to create dynamic and engaging learning environments through innovative and modern teaching approaches. Published multiple research papers in reputed journals and actively presented in national and international conferences. Committed to ensuring academic excellence, holistic student development and contributing to institutional growth through innovation, research, and effective teaching practices.
Area
- Business Taxation
Qualification
Bachelor of Commerce (Business Taxation), Master of Commerce (Business Taxation), UGC-NET Qualified – Commerce, Facilitator in Human Resource Development, Ph.D. in Commerce (Thesis Submission Stage)
Experience
- Teaching: 10 years
- Industry: 3 years
Publications
- Investigating novel strategies to increase the efficacy of social media marketing campaigns – Published in IJMER, Vol. 14, Impact Factor: 9.014 (January 2025) and presented at International Conference on Leveraging Technology & Analytics for Sustainable Business Growth, St. Francis College in association with Eudoxia University, USA.
- Comparative study on brand equity of payment apps in India – Published in Educational Administration Theory and Practice (Scopus Indexed), Vol. 30(5), ISSN 2148-2403 (May 2024).
- An Investigation on Cutting-edge CRM Practices in Banking Industry: Focus on HDFC Bank, Mysore District – Published in International Journal of Cultural Studies and Social Sciences, ISSN 2347-4777 (January 2024).
- How Privatization of Financial Sectors Escalates GDP Rate in India? – Book Chapter in Privatization of Public Sector in India, ISBN 978-93-91550-49-3 (2022).
- Factors influencing customer loyalty in Banking Industry: Special reference to Bangalore City – Published in Anveasak (UGC Care I), Vol. 52(2)(XII), ISSN 0378-4568 (2022).
- Women at Work – Presented at National Conference on Gender Sensitization: Equality and Opportunity, Maharani Women’s College, Mysuru (ISBN 978-93-83241-55-2).
Academic Conferences
- Influence of Innovative CRM Practices on Customer Loyalty in Banking Industry: Focus on Bengaluru City – Presented at International Conference on Dual Transition of Net Zero Carbon and Digital Transformation, organized by Bengaluru City University in association with Birmingham City University, UK (February 2024).
- Participated in the International Conference on “Dual Transition of Net Zero Carbon and Digital Transformation”, organized by Bengaluru City University and Birmingham City University, UK, on 16–17 February 2024.
- Impact of Financial Socialization on the Financial Behaviour of Young Adults – Presented at International Conference on Contemporary Trends in Commerce and Management, St. Francis College.
- Presented at National Conference on Gender Sensitization: Equality and Opportunity, Maharani Women’s College, Mysuru.
FDPs / Workshops / Seminars
- Participated in a 7-day FDP on “Original and Review Manuscript Drafting, Plagiarism Checking, and Free Publication Process”, organized by Eudoxia Research University, USA, from 3 to 12 February 2025.
- Participated in a 7-day FDP on “Research Manuscripts, Patent, Thesis Drafting and Free Publication Process”, organized by Eudoxia Research University, USA, from 1 to 11 January 2025.
- Participated in a 7-day International Faculty Development Program on “Data Collection, Coding, Sampling and Data Interpretation in Qualitative Research Design 2024”, organized by Eudoxia Research University, USA, from 16 to 23 December 2024.
- Participated in a 7-day International Workshop on “Research Method and Methodology”, organized by Eudoxia University, from 3 to 10 June 2024.
- Participated in a 7-day International Programme on “Research Methods and Methodologies for Qualitative, Quantitative and Mixed Methods of Research Design”, organized by Eudoxia University, from 2 to 10 May 2024.
- Participated in a 7-day International Workshop on “Research Manuscripts Drafting and Patent Filing Process”, organized by Eudoxia University, from 18 to 25 April 2024.
- Participated in a 7-day International FDP on “Free Publication of Manuscripts in Peer-Reviewed International Journal”, organized by Eudoxia University, from 3 to 12 April 2024.
- Participated in a 7-day International Workshop on “Research Manuscripts Drafting and Patent Filing Process”, organized by Eudoxia University, from 3 to 12 April 2024.
- Participated in a 6-day FDP on “Universal Human Values-II”, organized by AICTE, from 25 to 30 March 2024.
- Participated in a 7-day International FDP on “Quantitative Research Design and Application of SPSS Software”, organized by Eudoxia University, from 22 to 28 March 2024.
- Participated in a National FDP titled “Research & Innovation”, organized by St. Francis College, Koramangala, in association with Jyothi Nivas College Autonomous, Bengaluru, on 16 December 2023.
- Participated in a 5-day FDP on “Universal Human Values-I”, organized by AICTE, from 6 to 10 November 2023.
- Participated in a National FDP on “Ultra Paradigm in Research Methods”, organized by Community Centre Group of Educational Institutions, on 11 October 2023.
- Participated in a 5-day National Level Online Faculty Development Programme on “Research Methodology”, organized by the Department of Commerce in association with IQAC, Christ Academy Institute of Advanced Studies, Bangalore, from 3 to 7 October 2023.
- Participated in a 10-day National Level Workshop on “Thesis Writing”, organized by Esgee Digiskills, from 26 September to 6 October 2023.
- Participated in a one-day IP Awareness/Training Programme under NIPAM, organized by the Intellectual Property Office, India, on 11 August 2023.
- Participated in a 7-day National Level Webinar on “Revised Assessment and Accreditation of NAAC – Changes and Challenges”, organized by SSMRV College and the National Assessment and Accreditation Council (NAAC), from 1 to 8 February 2023.
- Participated in a 2-day National Level Seminar on “Income Tax E-Filing Process and Procedure”, organized by the Department of Management, St. Francis College, in association with Blue Peak Advisers Pvt. Ltd., from 30 to 31 January 2023.
- Participated in a one-day IP Awareness/Training Programme under NIPAM, organized by the Intellectual Property Office, India, on 6 June 2022.
- Participated in a 7-day National Level FDP on “Pedagogy and Learning: Mapping New Approaches”, organized by Jyothi Nivas College Autonomous, Bengaluru, from 3 to 9 January 2022.
- Participated in a 3-day National Level Faculty Development Programme on “Investor Education & Awareness”, organized by Sraddha Academy for Financial Education in association with the Department of Commerce, St. Francis College, Bengaluru, from 13 to 15 December 2021.
- Participated in a SEBI-sponsored Financial Education Workshop, organized by the Department of Aviation Management and Forensic Science and Criminology, AFC Group of Institutions, on 4 December 2021.
- Participated in a 3-day FDP on “Investor Education and Awareness”, organized by Ethiraj College for Women and Sraddha Academy for Financial Education, from 2 to 4 December 2021.
- Participated in a National Webinar on “New Education Policy: A Review”, organized by NSS College of Commerce and Economics, Mumbai, on 27 November 2021.
- Participated in an International Webinar on “Central Banking and the Future of Money”, organized by Rosary College of Commerce and Arts, Goa, on 15 November 2021.
Professional Engagements
- STC on E-Content Development – UGC-HRDC, Gujarat University.
- Resource Person – MDP on Research Methodology & Data Analysis Tools and Techniques, St. Francis College, Koramangala.
- Resource Person – Feel Employable HRD Training Program cum Workshop, CLHRD, Mangaluru.
- Special Lecture on ‘Grooming and Etiquette’ – Hassan First Grade College for Home Science, 2022.
- Special Lecture on ‘Grooming and Interview Etiquette’ – Hassan First Grade College for Home Science, 2023.
