BBA - Business Analytics & Artificial Intelligence
The BBA – Business Analytics & AI program combines strong business management foundations with advanced skills in data analytics and Generative AI. The program empowers students to interpret data, automate processes, and drive strategic decisions using intelligent technologies.
A structured semester-wise learning model, delivered in collaboration with Grant Thornton, introduces industry-leading tools and real-world business applications. By integrating analytics into Marketing, Finance, HR, and Operations, students graduate with the dual advantage of managerial and analytical expertise. This program prepares learners for high-demand roles in business analytics, consulting, digital transformation, and AI-enabled decision support.
Highlights
- Combines business management principles with data analytics skills.
- Hands-on learning with tools like Power BI, Excel, and machine learning applications.
- Dual specialization with industry-relevant certifications.
- Curriculum covers business intelligence, statistical analysis, and data visualization.
- Workshops and training sessions with industry experts.
- Focus on bridging business knowledge with technological expertise.
Program Competencies & Outcomes
Business Analytics Fundamentals
Technical & Data Proficiency
BI & Data Visualization Skills
Domain-Specific Problem Solving
Generative AI Applications
Career-Focused Competence
Certification Advantage
Students earn a Grant Thornton Certificate of Completion after three years, validating their industry-relevant analytics and AI capabilities.
Tools:
Syllabus
Semester I
- Fundamentals of Accounting
- Management Dynamics
- Business Environment
- Quantitative Analysis for Business
- Language L1
- Language L2
- Environmental studies (EVS)
Semester II
- Financial Accounting
- Marketing Dynamics
- Organization Behaviors
- Data Analysis for Business Decisions
- Language L1
- Language L2
- Computer Accounting-Tally Prime
Analytics Subjects
Semester I
- Excel Foundation for Business Analytics
Semester II
- Global Capital Markets and Investment Banking
Semester III
- Advanced Excel for Business Analytics
Semester IV
- Business Intelligence & Data Visualization using Power BI
Semester V
- Business Analytics with AI
Semester VI
- Machine Learning with AI Applications
Eligibility
Completion of 12th grade or 10+2 in any discipline from a recognized board, with a minimum of 50% aggregate.
Fees Structure
Course Fee per year: Rs. 1,10,000/- (Application, Eligibility Fee & Registration fees excluded)
Steps to be followed for Admission Application:
Documents to be produced at the time of Admission:
- 10th, 11th & 12th Marks Card (Original + 2 Copies).
- Transfer Certificate from the Institution last attended (Original).
- Conduct Certificate (Original). Caste Certificate if SC / ST / OBC / Category 1 (2 Copies).
- Migration Certificate in Original for Non Karnataka Students & other Universities or Board.
- 3 passport size photographs.
- In addition to the above, NRI and Foreign Students should produce: Valid Passport Residential Permit from the Commissioner of Police Bengaluru (for foreign students only HIV Test Certificate).
