BBA – Digital Marketing with AI
The BBA – Digital Marketing with AI program equips students for the rapidly evolving landscape of digital business. Combining strong business fundamentals with advanced digital marketing and AI-enabled capabilities, the program prepares learners to design impactful campaigns, analyze consumer behavior, and drive brand growth through data-driven strategies.
Students gain practical experience in SEO/SEM, social media strategy, content creation, paid advertising, CRM systems, and marketing analytics, supported by hands-on tools and real brand case studies. The curriculum features AI-based automation, predictive analytics, and prompt engineering—skills that differentiate modern digital marketers.
Experiential learning through the Cesim Global Simulation and a Capstone AI Marketing Project enhances strategic thinking and execution excellence. With a robust placement readiness module, graduates complete the program with strong portfolios, professional confidence, and industry-aligned competencies for careers in brand strategy, performance marketing, digital growth roles, and AI-driven marketing operations.
Highlights
- Combines business management principles with data analytics skills.
- Hands-on learning with tools like Power BI, Excel, and machine learning applications.
- Dual specialization with industry-relevant certifications.
- Curriculum covers business intelligence, statistical analysis, and data visualization.
- Workshops and training sessions with industry experts.
- Focus on bridging business knowledge with technological expertise.
Program Competencies & Outcomes
Core Digital Marketing Proficiency
AI-Enabled Marketing Execution
Data Intelligence & Performance Tracking
Strategic Market Leadership
Industry Immersion & Practical Learning
Career Empowerment & Industry Readiness
Certification Advantage
Students earn five industry-relevant certifications, one each semester, from the learning partner Arivupro, significantly enhancing practical proficiency and employability.
Tools:
Syllabus
Semester I
- Fundamentals of Accounting
- Management Dynamics
- Business Environment
- Quantitative Analysis for Business
- Language L1
- Language L2
- Environmental studies (EVS)
Semester II
- Financial Accounting
- Marketing Dynamics
- Organization Behaviors
- Data Analysis for Business Decisions
- Language L1
- Language L2
- Computer Accounting-Tally Prime
Analytics Subjects
Semester I
- Excel Foundation for Business Analytics
Semester II
- Global Capital Markets and Investment Banking
Semester III
- Advanced Excel for Business Analytics
Semester IV
- Business Intelligence & Data Visualization using Power BI
Semester V
- Business Analytics with AI
Semester VI
- Machine Learning with AI Applications
Eligibility
Completion of 12th grade or 10+2 in any discipline from a recognized board, with a minimum of 50% aggregate.
Fees Structure
Course Fee per year: Rs. 1,10,000/- (Application, Eligibility Fee & Registration fees excluded)
Steps to be followed for Admission Application:
Documents to be produced at the time of Admission:
- 10th, 11th & 12th Marks Card (Original + 2 Copies).
- Transfer Certificate from the Institution last attended (Original).
- Conduct Certificate (Original). Caste Certificate if SC / ST / OBC / Category 1 (2 Copies).
- Migration Certificate in Original for Non Karnataka Students & other Universities or Board.
- 3 passport size photographs.
- In addition to the above, NRI and Foreign Students should produce: Valid Passport Residential Permit from the Commissioner of Police Bengaluru (for foreign students only HIV Test Certificate).
